HI!
I’m Chris Isaie, an inspirational writer and creative innovator committed to helping others grow through storytelling, resilience, and creativity. My mission is simple: to encourage growth in mind, body, and spirit, not as someone who has all the answers, but as someone who is learning, growing, and refusing to quit.
ALWAYS WINNING
A Sunday Times Bestseller
Always Winning is the inspirational memoir of Ashley Walters, sharing his story of hardship, discipline, and the fight to achieve his goals.
Chris collaborated with Ashley to help bring this powerful life story to the page, and the book went on to become a Sunday Times Bestseller.
It also laid the foundation for Project Always Winning, a movement built on the values of Progress, Resilience, and Victory, inspiring people everywhere to rise above challenges and keep moving forward.
THE WORLD OF CI
The World of CI began with my initials, but it’s so much bigger than me.
Here, CI stands for Continuous Improvement and Collective Inspiration, because growth is never finished, and the way we rise can help others rise too.
It’s expressed in different ways: through my books and writing, the weekly Open Epistles, and through all my ventures, including the soon-to-launch CI Activewear line, and Project Always Winning, a movement rooted in resilience and progress. It’s embodied too in my own journey through fitness, fatherhood, and family life.
The World of CI is my canvas for resilience, creativity, and connection. But it’s not only mine, it belongs to anyone committed to building a better self and a better world. When you enter into it, you’re not just following my story, you’re advancing your own.


JOIN THE JOURNEY
The World of CI is bigger than words, it’s where ideas move, grow and take shape.
These are some of the journeys and creations that carry its spirit forward:
• Creative collaborations that turn ideas into reality
• Project Always Winning, a community and movement rooted in resilience and progress
• Personal pursuits including Running Heavy, Win From Within and The Open Epistles
Together, these ventures reflect resilience, creativity, and continuous growth in action.
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